30/11/2017
"In the 21st
century, an illiterate is not one who cannot read or write,
but one who is unwilling to learn, unlearn,
and relearn"
Harvard Business
Review
Role of a Product Manager:
- Wide background of
skills
- Specific awareness
and understanding of the product line:
- What does the
product do?
- Technology and IT
- Target market
- Forecast
competitive changes and movements in market conditions
- Understand market
& client needs
- Maximise product
value
- Ensure excellence
in Customer Service
- Identify new
product opportunities
- Act as the
catalyst for innovation
- Develop individual
product fact books - update regularly
- Overview / USP /
Pricing etc.
- Optimisation
- Competitor
analysis
- Identification /
Evaluation of products / Strategic aims
- Product management
also encompasses management of processes and projects
"There are
three kinds of people in this world:
those who make things happen,
those who watch things happen,
and those who wonder what happened"
What kind are you?
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